Mission & Vision
The mission of McDonald’s is to be the customer’s favorite place to eat and drink (McDonald's, Mission & Values, 2014). The company strives to provide a superior service experience to its customers all over the world. It also aims to grow its business profitably while contributing to community development.
McDonald’s also emphasizes the growth and development of its employees, focusing on their higher education and training within the organization. Such polices and values together with workforce diversity have created a positive brand image for the organization. They also represent an investment rather than a cost: more highly-trained employees are more valuable employees. They are worth more to the organization of which they are a part, either present or future.
McDonald’s also emphasizes the growth and development of its employees, focusing on their higher education and training within the organization. Such polices and values together with workforce diversity have created a positive brand image for the organization. They also represent an investment rather than a cost: more highly-trained employees are more valuable employees. They are worth more to the organization of which they are a part, either present or future.