McDonald's OverviewThe leading fast food restaurant in the United States, McDonald's is a global food service provider with 35,000 restaurants globally that serve about 70 million customers in more than 100 countries every day (McDonald's, 2014). It was established in April 15, 1955 and headquartered in Oak Brook, Illinois. The company has been a successful global fast food brand in major regions of the world due to its menu customization and its adaptation to the tastes and the culture of its target markets. For example, McDonald’s offers the McArabia in Saudi Arabia and the McAloo Tikki Burger in India. Both sandwiches use local food ingredients, and both have received an overwhelming response from local customers. The company operates on a franchise model and has consistently expanded its business operations on the basis of this model. |